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Guide Dogs for the Blind - No Bones About It Blog

Project Type

Blog

Date

November 2025

As the major contributing writer of GDB's No Bones About It Blog, I wrote a piece on the 80-year history of the organization, which was founded as a service organization for blind veterans. We timed the blog piece to coincide with Veteran's Day, and executed a cross-channel direct mail campaign to donors around it.

Brad Hennig is a proven PR and marketing strategist with 20+ years of experience in helping clients differentiate themselves through compelling storytelling and meticulous marketing strategy. He has secured media coverage for clients in outlets such as the New York Times, CNN, Fast Company, MSN, Forbes, HuffPost, the Los Angeles Times, and USA TODAY.

His cilents include Guide Dogs for the Blind, Stanford University, Ronald McDonald House Charities, Visa, Yodlee, Merritt College, Intersect Power, Peninsula Bridge, Thorne, and Woodward Sawyer. Click Portfolio to see his writing samples. (Move cursor over images to see project titles.)

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